Fight against black passengers in the public transportation has transformed into a black tram called “Vymlouvačka – Make up lies”.It has the funniest lies the ticket controllers ever heard printed on it. It is supposed tomotivate non paying passengers to buy a year ticket for the public transportation.
The project was a huge succes which lowered the rate of passengers without tickets by approx 12% in a very short time frame.
While working for Beefbrothers s.r.o.
