Fight against black passengers in the public transportation has transformed into a black tram called “Vymlouvačka – Make up lies”.It has the funniest lies the ticket controllers ever heard printed on it. It is supposed tomotivate non paying passengers to buy a year ticket for the public transportation.
The project was a huge succes which lowered the rate of passengers without tickets by approx 12% in a very short time frame.
While working for Beefbrothers s.r.o.
![](https://cdn.myportfolio.com/e683cc3c-cd6f-4382-bcac-72761428b617/6ab87960-7cc7-434a-926b-ef9d0a8a2496_rw_1920.jpg?h=b3a65a056a0d654a8420b9f0c9dc643b)